Lures

What's in a name? Well, with the StumpJumper you can guess pretty easily. Apart from an outstanding fish enticing action, StumpJumper Lures have in...

The Black Magic Squid Snatcher Squid Jig is a high-quality squid jig available in multiple colours and styles. Each squid jig features a luminous c...

The Gulp! Scent Advantage 50,000 taste tests. 2,000 scent and flavour combinations. 20 years of continuous research and development into fish feedi...

Not sure whether you should tie on a metal slug or a hard body lure? Well now the answer is easy – don’t tie on either, go for a Samaki Flash lure ...

NEW BITE SCIENCE SLAYER SQUID JIGS - NEW - FOR EVERY 6 JIGS RECEIVE A BONUS TACKLE CASE! Premium Quality for Superior Squid Fishing Discover the Bi...

We know how much Berkley fans love our traditional Gulp! colours so we added some favourites to the Shimma Fork lineup as well as some new super cl...

You asked for it and the team at Berkley® have delivered! The all new Shimma Shrimp Weedless. Available in three sizes - 100, 120 and 150mm to suit...

Berkley Shimma Vector Vibe is designed to have maximum vibrating action when retrieved and a seductive shimmy as it sinks. The Berkley Vector Vibe ...

Change lures quickly and easily Fresh and saltwater Bite Science Quick Lure Clips make changing your lures quick and easy. With a simple twist o...

Gillies Surf Popper 1/0 3 Pack 2 Blue 1 Red. Gillies Surf Popper 1/0 3 Pack 2 Blue 1 Red

Bomber Pack 10 - 3 x 16ASW Lures. The Bomber lures team have created the perfect lure pack in certain sizes to help you target your species with co...

Bomber Pack 9 - 3x 15A Lures. The Bomber lures team have created the perfect lure pack in certain sizes to help you target your species with confid...

Squidgies S-Factor Tube adds a scent to your lures and soft plastics, making them great for covering more territory. Comes with a potent mix of att...

The Black Magic Squid Snatchers® feature a luminous cap on the hooks, a luminous band around the tail, black hooks, red/black wings and sapphire bl...

The Tasmanian Devil 'Devil Spoon' lure offers dual attraction of vibration and flash. As the spoon travels through the water it flutters from side ...

The Tasmanian Devil 'Devil Blade' features a uniquely designed spinner blade which has been created to match the famous Tasmanian Devil lure. The ...

200mm game lure with revised colours to improve your chances of hooking up. Expertly designed to be exceptional tuna and marlin lures, the Black Ma...

Heavy duty Owner hooks Quad ribbed grub keeper Trademark nitro shape Made specifically for Berkley softbaits AVAILABLE IN various Weight & siz...

Trademark Nitro head shape imparts action on the 'hop' Quad grip grub keeper Built on Owner hooks Made specifically for Berkley softbaits

Gillies Surf Poppers can often be the difference between catching and not catching fish. The buoyancy keeps the lure active whilst surf fishing and...

Gillies Pilchard lures are a must have in your tackle box. A versatile lure that combines shape, action and reflective flash to attract fish from a...

Gillies Baitfish lures are designed to imitate fleeing baitfish, with a high quality laser finish which reflects light at a variety of angles to gi...