Soft Plastic Lures

The incredible success of the Squidgy Slick Rig range even took us by surprise, and we knew it was a great lure when we launched it! Turns out angl...

GET ON THE BITE! Bite Science launches with eight iconic tail shapes and a range of jig heads to match. The tail shapes and their colours were de...

Looking for a realistic shrimp/prawn imitation scented fishing lure? Jarvis Walker has the answer. The next generation of Jarvis Walker Scented Shr...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Each bait has a natural presentation in action, scent, and taste Gulp! Alive! baits absorb up to 20% more fish attractant by weight Supplied in re...

Gulp! Alive! baits are the best alternative to live bait ever produced. The baits are soaked in a powerful attractant to catch more fish. Put the b...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Developed for deep water reef fishing, the Squid Vicious imitates a squid head or small octopus. In the water the legs pulsate at the slowest of sp...

It’s an instant classic. The best of both worlds have combined to produce a bait that not only swims like an athlete, but has that winning Gulp! sc...

The all-new Berkley® Gulp!® 7” Crazy Legs Jerk Shad combines two proven fish-catching features into the ultimate larger profile lure. Featuring a l...

The legendary Gulp! Jerk Shad gets even better, with a new and improved paint job! The Gulp! Jerk Shads are the leading snapper soft bait in the co...

2023 sees four hot new translucent metallic colours added to the Berkley Gulp! 5” Nemesis line up. These new colours combined with a slender body t...

The 4 inch Turtleback Worm has long been a secret weapon in many a pro bream anglers arsenal. The tail action of a Turtleback Worm has to be seen t...

The 3inch Fry incorporates a wormlike body with a flat paddle tail that slows descent when used with a light Nitro Bream Pro or Finesse jig for tha...

The Gulp!® Turbo Shrimp is the next evolution of shrimp imitations that is set to change the game for all salt and freshwater fishing scenarios. Fe...

The Gulp! 6” Grub is now available in four new translucent metallic colours that complement its existing classic action and Gulp! scent dispersion....

The all-new Berkley Gulp! 2.5” Grub was painstakingly developed by Berkley engineers in the US to swim on superlight jig heads whilst remaining up ...

The Berkley® Gulp!® 4” Sand Worm is the most life-like worm imitation you will ever thread onto a hook. Its body design creates a super soft feel a...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

A classic fish catching shape, the Gulp! Jigging Grub is easy to use with its tantalising built in tail action and Gulp! Scent and flavour, the gru...

The Berkley® Gulp!® 3” Minnow Grub features a versatile curl tail design that produces an irresistible action even at the slowest of speeds.With it...