Soft Plastic Lures

The Berkley Powerbait Giant Ripple Shad features a sleek profile complete with extremely life-like details, including 3D eyes and natural transluce...

INTRODUCING the new Berkley Powerbait Gotam Shad. Its translucency, married with the inner mylar foil give it the appearance of a real live baitfis...

The incredible success of the Squidgy Slick Rig range even took us by surprise, and we knew it was a great lure when we launched it! Turns out angl...

GET ON THE BITE! Bite Science launches with eight iconic tail shapes and a range of jig heads to match. The tail shapes and their colours were de...

Looking for a realistic shrimp/prawn imitation scented fishing lure? Jarvis Walker has the answer. The next generation of Jarvis Walker Scented Shr...

The Gulp! Scent Advantage 50,000 taste tests. 2,000 scent and flavour combinations. 20 years of continuous research and development into fish feedi...

Heavy duty Owner hooks Quad ribbed grub keeper Trademark nitro shape Made specifically for Berkley softbaits AVAILABLE IN various Weight & siz...

Trademark Nitro head shape imparts action on the 'hop' Quad grip grub keeper Built on Owner hooks Made specifically for Berkley softbaits

Jarvis Walker Soft Vibe Shads are moulded from extremely durable plastic, feature sharp hooks and are precision-weighted to deliver a fish-enticing...

If any fishing lure was to be called one of the greatest lure deals in the angling world, Jarvis Walker Scented Worms are pretty close to the best ...